Burger King in China


Code : COM0107

Year :

Industry : Food, Diary and Agriculture Products

Region : China

Teaching Note: Available

Structured Assignment : Available

Buy This Case Study

Abstract: The rapidly developing fast food market in China resulted in Burger King opening its first outlet in the country in June 2005. The company was planning to expand its operations in China and was confident that it would be able to make its China venture a success.

However, critics were of the opinion that Burger King would not find the going easy because of a large number of competitors in the Chinese fast food industry.

Pedagogical Objectives:

  • To provide an insight into the fast food industry in China
  • To discuss the market entry strategies of Burger King in China and whether it would make its venture in China a success.

  • For Case Books Click Here >>

    For Case eBooks Click Here >>

    Keywords : Burger King; Fast food industry in China; Kentucky Fried Chicken; McDonald's; Expansion; Market Entry Strategies Case Study; Globalisation; Transformation of society; Disposable income; Fragmented market; Franchise model; Competitive challenges

    Contents :
    Fast Food Industry in China
    Burger King: A Brief History
    Burger King in China

    Case Introduction >>

    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap