BP - John Browne Bets on Asia: The Strategic Logic


Code : COM0095

Year :

Industry : Oil and Natural Gas

Region : Asia

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: To fuel its growth, BP (British Petroleum) started expanding its operations in Asia, especially in the lucrative markets of China and India. BP entered into joint venture deals in the downstream sector, with local companies in both these countries. However, BP was not granted significant access in the domestic oil industry in these countries, especially in the upstream sector. Also, the margins on the downstream operations were lower than the upstream operations.

Pedagogical Objectives:

  • To explore the strategic logic behind BP's expansion into Asia
  • To discuss the potential of such an expansion and the future of BP in Asia.

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    Keywords : BP (British Petroleum); Corporate Strategies Case Study; Downstream operations; Upstream operations; Lord John Browne; Russian oil industry; Chinese oil industry; Indian oil industry; Sinopec; Hindusthan Petroleum Corporation Ltd; Government subsidy; Mergers

    Contents :
    BP - An Overview
    Growth Opportunities in Asia
    The Challenges

    Case Introduction >>

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