Kodak in China


Code : COM0074

Year :

Industry : Engineering, Electrical and Electronics

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study

Abstract: Eastman Kodak Co. (Kodak) forayed into China in the early 20 th century.

Kodak's prolonged investments in building manufacturing units, massive promotions coupled with its strategy to localise its brand in a foreign market brought a shift in its policy, from producing goods in China to producing goods for China.

However, its focus still remained on tapping China's potential market for traditional imaging products as well as the growing demand for digital products.

Pedagogical Objectives:

  • To discuss the strategies adopted by Kodak to increase its presence in China, which has grown to be one of its most important markets.

  • For Case Books Click Here >>

    For Case eBooks Click Here >>

    Keywords : Eastman Kodak; George Fisher; Economies of scale; Kodak China; Kodak Wuxi; Market Entry Strategies Case Study; Xiamen Fuda Photomaterials Co; Fuji Film; Lucky Films; Joint ventures; Legend; Nokia; Kodak Express; Goldman Sachs; Digital photography; Corporate social responsibility

    Contents :
    Kodak's Entry into China
    Growth Strategies in China

    Case Introduction >>

    Recently Bought Case Studies

      Recently Bought Case Studies

    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap