Vodafone: Losing Connectivity in Japan?



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Code : COM0069

Year :
2005

Industry : Telecommunications

Region : Japan

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: By January 2005, Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services.

This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers.

Pedagogical Objectives:

  • To discuss the challenges faced by Vodafone in Japan.

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    Keywords : Vodafone; Japan; Vodafone KK; 3G mobile handsets; Japan Telecom; J-Phone; Shamail; W-CDMA; NTT DoCoMo; KDDI; Bill Morrow; Mobile industry; Managing in Troubled Times Case Study; Anti-spam; High Speed Downlink Packet Access (HSDPA); Vodafone Live!

    Contents :
    Vodafone's Entry in Japan
    Business Blues in Japan
    Competitive Plans for the Future


    Case Introduction >>


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