Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0069

Year : 2005

Industry : Telecommunications

Region : Japan

Teaching Note:Not Available

Structured Assignment :Not Available

Abstract: By January 2005, Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services.

This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers.

Pedagogical Objectives:

Case Studies on Best Practices - Vol. I

Case Studies on Aviation Industry