KB Home : The Homebuilder's Growth Strategies


Code : COM0066

Year :

Industry : Building Materials and Construction Equipment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Started in the late 1950s, KB Home, the fifth largest homebuilder in the US has grown through acquisitions of large homebuilders based in fast growing cities in states like Florida, Arizona and California.

Besides strategic acquisitions, KB Home grew by concentrating on building high quality customised homes.

With 27,331 homes built in 2003, KB Home plans to further increase its market share by focussing on certification programmes for improved quality home building and efficient handling of customer complaints through its 'Say Yes' initiative.

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Pedagogical Objectives:

  • To discuss KB Home's planned acquisitions and certification programmes for its growth To discuss KB Home’s attempt to become one of the biggest homebuilders in the US.

    Keywords : KB Home;Mergers, Acquisitions, Alliances Case Study; KB Home's diversified market; KB Home's acquisitions; KB Home's expansion; KB Home's business practices; KBnxt business model; KB Home studio; National Association of Home Builders (NAHB); KB Home's quality assurance practices; Homebuilders in the US

    Contents :
    » KB Home: Laying the Foundation
    » Growth Strategies

    Case Introduction >>

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