Christie's: The 240 Year-old Auction House's Competitive Strategies



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Code : COM0059

Year :
2003

Industry : Internet and e-commerce

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Christie's, along with Sotheby's, has dominated the auction industry since its inception. However, the emergence and increasing popularity of on-line auctions is posing a serious challenge to the traditional auction firms.

To counter the competition from on-line auctioneers, as well as regain the top slot in the auction industry from Sotheby's, Christie's has adopted several strategies.

Pedagogical Objectives:

  • To highlight the evolution of Christie's as an iconic auction house

  • To discuss the competitive strategies of Christie's to fend off increasing competition from the on-line auctioneers and regain the top slot from Sotheby's in the auction industry.


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    Keywords : Christie's; Auction industry; Sotheby's; Competitive strategies; Art market recession; Competitive Strategies Case Study; Differentiation strategies; On-line auctioneers; eBay; Price fixing; Ed Dolman

    Contents :
    A Brief History about the Auction Industry
    Christie's: The 240 Year-old Auction House
    Competitive Strategies of Christie's


    Case Introduction >>


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