EADS in America: The Competitive Strategies


Code : COM0052

Year :

Industry : Aircrafts and Ship Building

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: EADS (European Aeronautic Defence and Space company) North America Inc., the US subsidiary of EADS the world's second largest aerospace and defence company, operates through its 12 subsidiaries in 21 states of the US.

Since its formation in 2003, EADS North America has opened new aircraft manufacturing plants, formed partnerships with US defence companies like Northrop Grumman and Raytheon, to fend off competition from Boeing and Lockheed Martin, and has also acquired companies like Racal Instruments, which specialises in testing aerospace and defence equipment.

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Pedagogical Objectives:

  • To highlight the competitive strategies of EADS

  • To discuss the strategies of EADS to foray into the US defence market, the largest in the world.

    Keywords : Global aerospace and defence industry; World's biggest defence market; Strategic partnerships in the defence industry; Acquisitions in the defence industry; Competitive Strategies Case Study; Global industrial strategy; Greater European Solution; Transatlantic co-operation; European Union; Lobbying for military activities; US Department of Homeland Security; Deepwater programme

    Contents :
    EADS: The European Aircraft Manufacturing Major
    Competitive Strategies in the US Market

    Case Introduction >>

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