Albertsons' Competitive Strategies



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Code : COM0029

Year : 2004

Industry : Retailing

Region : US

Teaching Note:Available

Structured Assignment :Available
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Abstract: Albertsons, the second-largest super market chain and the fifth-largest drugstore in the US, is among those that pioneered the 'dual branding concept' by transforming its food stores to 'food and drug' combination stores.

Stiff competition from domestic and foreign players and lower profit margins, prompted the company to focus on its dual branding concept, apart from adopting other strategic measures.

Pedagogical Objectives:

  • To discuss the methods adopted by Albertsons to differentiate itself from its competitors
  • To discuss Albertsons' business strategies.

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    Keywords : Albertsons; Jewel-Osco; Dual branding; Sav-on; Super Saver; Competitive Strategies Case Study; Neighbourhood marketing; Unicru; Shaw and Star; Six sigma quality programme; Supermarket chain; American Stores Company; Personal shopper system; Shop 'n' scan; Preferred savings card; Food and drug store

    Contents :
    » Growth of Food and Drug Store
    » Forming Competitive Advantages
    » Strategic Initiatives


    Case Introduction >>


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