Cafe Coffee Day's Expansion Strategies



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : COM0018

Year :
2004

Industry : Retailing

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study
OR
       

Abstract: In 1996, India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), opened the country's first coffee café - Café Coffee Day, in Bangalore. This was the beginning of coffee café culture in the traditionally tea drinking country. ABCTCL has traditionally been a commodity coffee player. With coffee bean prices going down, the company planned to get away with commodity coffee and export business.

As an extension of the coffee selling activity and to leverage the strong brand image, the company set up a chain of coffee cafés. Noticing the growing popularity of its cafés, ABCTCL decided to expand the coffee chain into both the domestic and international markets.

Pedagogical Objectives:

  • To discuss the emergence of coffee retailing in India
  • To discuss the possible growth avenues for coffee retailing in India.
  • For Case Books Click Here >>

    For Case eBooks Click Here >>
    Keywords : Coffee retailing in India, Cafe Coffee Day, Marketing Strategies Case Study, Coffee day Xpress, Barista, Qwiky's, Coffee Day Take Away, Coffee Day Fresh'n Ground, Coffee Day expansion plans

    Contents :
    » Coffee in the Land of Tea
    » Cafe Coffee Day
    » New Ventures


    Case Introduction >>


    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    ©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap