Cafe Coffee Day's Expansion Strategies


Code : COM0018

Year :

Industry : Retailing

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study

Abstract: In 1996, India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), opened the country's first coffee café - Café Coffee Day, in Bangalore. This was the beginning of coffee café culture in the traditionally tea drinking country. ABCTCL has traditionally been a commodity coffee player. With coffee bean prices going down, the company planned to get away with commodity coffee and export business.

As an extension of the coffee selling activity and to leverage the strong brand image, the company set up a chain of coffee cafés. Noticing the growing popularity of its cafés, ABCTCL decided to expand the coffee chain into both the domestic and international markets.

Pedagogical Objectives:

  • To discuss the emergence of coffee retailing in India
  • To discuss the possible growth avenues for coffee retailing in India.
  • For Case Books Click Here >>

    For Case eBooks Click Here >>
    Keywords : Coffee retailing in India, Cafe Coffee Day, Marketing Strategies Case Study, Coffee day Xpress, Barista, Qwiky's, Coffee Day Take Away, Coffee Day Fresh'n Ground, Coffee Day expansion plans

    Contents :
    » Coffee in the Land of Tea
    » Cafe Coffee Day
    » New Ventures

    Case Introduction >>

    Recently Bought Case Studies

      Recently Bought Case Studies

    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
    Mob: +91- 9640901313,

    ©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap