Gillette's Challenges and Strategic Responses




Code : COM0013
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Region : USA
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Abstract:
Although Gillette, in its 102-year corporate history, had been a dominant player in the razor and blade market, competition loomed in the form of Schick's 'Quattro' in late 2003. Pedagogical Objectives: |
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Contents :
» The Gillette Juggernaut
» Gillette vs Schick
» The Road Ahead
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