Meg Whitman's Competitive Strategies for eBay



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : COM0007

Year : 2003

Industry : Internet and e-commerce

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available
Buy This Case Study
OR
       

Abstract: eBay was founded in 1995 by a young computer programmer, Pierre Omidyar, in Silicon Valley, USA.

Unlike most other on-line companies, which started in the 1990s, eBay had been profitable right from the first month of its launch. However, the company witnessed its maximum growth under its current chairman Meg Whitman, who joined in 1998.

By 2003, Whitman made eBay the world's largest on-line auction company with 5,000 employees serving 62 million registered users globally.

Pedagogical Objectives:

  • To discuss how Meg Whitman, in just five years, transformed eBay from an ordinary auction site to an e-commerce powerhouse.

    • For Case Books Click Here >>

    For Case eBooks Click Here >>
    Keywords : History of eBay, AuctionWeb, On-line auctioning, Transactions on eBay, Meg Whitman, Competitive Strategies Case Study, CEO of eBay, Stock prices of eBay, Growth of eBay under Meg Whitman, eBay's customer service, Voice of the Customer on eBay, eBay University, eBay Live, eBay's competitors, Meg Whitman's management style, eBay's fraud protection programme, eBay's global operations

    Contents :
    » eBay - Laying the Foundations
    » Whitman-eBay's Growth Engine
    » eBay - The Future of Online Auctioning


    Case Introduction >>


    Related Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies






    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap