Meg Whitman's Competitive Strategies for eBay


Code : COM0007

Year :

Industry : Internet and e-commerce

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: eBay was founded in 1995 by a young computer programmer, Pierre Omidyar, in Silicon Valley, USA.

Unlike most other on-line companies, which started in the 1990s, eBay had been profitable right from the first month of its launch. However, the company witnessed its maximum growth under its current chairman Meg Whitman, who joined in 1998.

By 2003, Whitman made eBay the world's largest on-line auction company with 5,000 employees serving 62 million registered users globally.

Pedagogical Objectives:

  • To discuss how Meg Whitman, in just five years, transformed eBay from an ordinary auction site to an e-commerce powerhouse.
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    Keywords : History of eBay, AuctionWeb, On-line auctioning, Transactions on eBay, Meg Whitman, Competitive Strategies Case Study, CEO of eBay, Stock prices of eBay, Growth of eBay under Meg Whitman, eBay's customer service, Voice of the Customer on eBay, eBay University, eBay Live, eBay's competitors, Meg Whitman's management style, eBay's fraud protection programme, eBay's global operations

    Contents :
    eBay - Laying the Foundations
    Whitman-eBay's Growth Engine
    eBay - The Future of Online Auctioning

    Case Introduction >>

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