Meg Whitman's Competitive Strategies for eBay




Code : COM0007
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Region : USA
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Abstract:
eBay was founded in 1995 by a young computer programmer, Pierre Omidyar, in Silicon Valley, USA. Pedagogical Objectives: |
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Contents :
» eBay - Laying the Foundations
» Whitman-eBay's Growth Engine
» eBay - The Future of Online Auctioning
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