Motorola in China



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Code : COM0004

Year : 2003

Industry : Telecommunications

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available
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Abstract: Since the 1990s, China has emerged as the largest market for mobile handsets, attracting major handset manufacturers in the world.

However, despite being an early entrant, Motorola was not able to maintain its lead in China as competitors, especially the local players, were giving a tough time to the company.

Pedagogical Objectives:

  • To discuss the importance of China as a market for Motorola and what Motorola is doing to counter competition and maintain its leadership in the market.

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    Keywords : Motorola, China handset market, Mobile phones, Technology,Government and Business Environment Case Study, China, Personal communications products, Repositioning, Motorola in China, Nokia, Telecommunications equipment, Competition in China handset market, Business Environment Case Study,Motorola and Chinese companies, Motorola's new products in China, Motorola and Eastcom, Motorola and Nokia

    Contents :
    » Background Note
    » Increasing Competition
    » Taking on the Competition


    Case Introduction >>


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