Bose Corporation: Riding the Sound Wave



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Code : COM0062

Year :
2004

Industry : Engineering, Electrical and Electronics

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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BOSE-New Technologies Through Research Dr. Amar Gopal Bose had been a professor of electrical engineering at the Massachusetts Institute of Technology in the 1960s. A connoisseur of classical music, he was disappointed at the failure of speakers with impressive technical specifications to reproduce the realism of a live performance. Having decided to build his own speakers, he founded Bose Corporation in 1964 and researched extensively in the fields of speaker design and psychoacoustics...

The Business Customers: Initially, Bose had produced high power amplifiers under specific contracts with the US military. The patented technologies used in these applications were later incorporated in a variety of consumer products. With the 901 series in 1968, Bose went in for the general consumer market while 1972 saw them venturing into the professional music segment. Since then the company developed a wide customer base...

The Competition Over the years, technological excellence and patents obtained for new innovations had been a driving factor behind Bose. However, other companies could also come up with products using new technologies that Bose did not have. Using air as virtual speakers, American Technology Corporation developed sound systems in early 2000 that delivered sound to exact locations...

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