Tata Tele Services Ltd. : Setting up a New Connection


Code : BSM0009

Year :

Industry : Telecommunications

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

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TELECOM SECTOR IN INDIA The Indian telecom sector is still very much in the nascent stage with just about 70 million telephones, with both mobile and fixed phones put together and a low cellular penetration of only 4%. India has a minuscule 1%share in the global mobile base and this signifies the potential that themarket holds for telecomcompanieswith the number of phones estimated to growto about 150 million by 2010...

TTSL SERVICES LTD.– A PROFILE TTSLis part of the INR54,000 crore (US$ 11.2 billion)TataGroup, that has over 90 companies, over 2,10,000 employees andmore than 2.16million shareholders.11 The group accounts for roughly 6%of India's exports. Promoted by TATASons, TATAPower, andTATAIndustries, TTSL is a licensed private operator that offersmobile and fixed telephony services including voice and data products. The company uses the latest CDMA 3G1X technology for its wireless network and offers services under the brand name ‘Tata Indicom’ in eight Indian circles ofTelangana, Delhi, Gujarat, Karnataka, Maharashtra, Mumbai, Tamil Nadu and Chennai...

TTSL: WHAT WENT WRONG Despite being one of the early entrants in the CDMA market, TTSL has not pursued aggressively any marketing and advertising campaigns. Also it lacked presence in many circles in the country. It was also criticised for being conservative in nature and not chasing its customers. TTSL has only about 4% market share in the wireless telephony market...

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