Tata Tele Services Ltd. : Setting up a New Connection



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Code : BSM0009

Year :
2004

Industry : Telecommunications

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Tata Tele Services Ltd. (TTSL) a part of the Tata Group of companies, and one of India's biggest business conglomerates, spearheads the group's presence in the telecom sector. TTSL was incorporated in 1996 and in spite of being an early entrant in the Indian telecom market, it had acquired the image of a laggard. The company however, is trying very hard to become a major player and has come up with a series of initiatives to improve its market share.

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Pedagogical Objectives:

  • To discuss the strategies taken up by management to turnaround the company
  • To discuss the factors that drive the Indian telecom sector and how TTSL is trying to increase its customer base by offering better services
  • To discuss TTSL's ambitions to become a popular brand by focussing on the company's initiatives towards offering its subscribers more value and less costs

    Keywords : Tata Tele Services Limited; Tata Group; Restructuring / Turnaround Strategies Case Study; Bharti Telecom; Reliance Infocomm; Hutchinson Essar; GSM (global system for mobiles); CDMA (Code Division Multiple Access System); (GPRS) General Packet Radio Switching; Data based services; Push-to-talk; Distribution network

    Contents :
    » TELECOM SECTOR IN INDIA
    » TTSL SERVICES LTD.– A PROFILE
    » TTSL: WHAT WENT WRONG


    Case Introduction >>


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