Private Labels in India (A): What's in Store?


Code :BSM0066

Year :

Industry : Retailing

Region : India

Teaching Note:Available

Structured Assignment :Available

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Abstract: Private Labels (PLs), the store brands of retailers, represent a sizable portion of modern retailing and are becoming a significant source of profits to the retailers. This has flagged off a combat between PLs and manufacturer brands. PLs which were perceived as inferior goods in terms of quality took a U-turn by making their mark in the premium-end segment too. They have reached about maturity in developed countries of Europe and US occupying major share of retail. The Indian retail industry, though dominated by unorganised retailers, organised retailers are poised to grow. However, the question is what are the potentials of launching private labels in the Indian organised retail industry?

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Pedagogical Objectives:

  • To understand the dynamics of retailing in India
  • To understand the reasons behind the evolution of the PLs, their status in the Indian retail industry and to analyse the strategies of retailers in competing with the national brands
  • To analyse the future prospects and challenges of PLs in India with the prospective changes in the retail industry.

    Keywords : Private Labels, Private Labels in India, Private Labels in Europe, Private Labels in US, Private Labels vs Manufacturing Brands, Retailing Industry in India, Organized Retailing vs Unorganized Retailing in India, Retail Formats, Pricing of Private Labels, Competition from Private labels

    Contents :
    Growth of Private Labels - Global Perspective
    Private Labels vs Manufacturer Brands
    Expansion of Private Labels

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