Logan: No-frills Luxury Car from Renault



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Code :BSM0036

Year :
2006

Industry : Automobiles

Region : Global

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Logan, the new car launched on September 24th 2005 by Italian auto major Renault, is cited as the cheapest luxury as well as value-for-money car. It is engineered and designed mainly to cater to Central and Eastern Europe, Africa and West Asia, that cannot afford expensive Western Europe cars. Logan provides basic features without resorting to any added and expensive features which are known to be used less frequently but escalate prices disproportionately. Logan was a surprise hit in the markets that it was meant for and also in those in which it was not.

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Pedagogical Objectives:

  • To discuss how Renault offered a luxury car at lower price
  • To discuss the factors that enabled the success of Logan

    Keywords : Logan, Luxury car, No frills car, Competitive Strategies Case Study, Renault, Nissan, Competition, Expansion, Dacia, Growth, Price, Market shares, Samsung, Europe

    Contents :
    Renault-an Overview
    Product Portfolio and Market Share of Renault
    The Future of Logan


    Case Introduction >>


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