Microsoft's Net Strategy: The Business Model Makeover


Code :BSM0034

Year :

Industry : Information Technology and IT Enabled Services

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Microsoft, the number one software company in the world, started expanding into Internet-based services from the mid-nineties onwards. The company launched a number of Internet-based services to take on its competitors. However, increasing competition from Internet-based service providers like Google and Yahoo! forced Microsoft to come out with a new strategy for its Internet-based services as well as a new business model. But the question remained whether Microsoft would be able to dominate the Internet-based services as it has been doing in licensed software since its inception.

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Pedagogical Objectives:

  • To highlight Microsoft's strategy regarding Internet-based services and its new business model
  • To discuss whether Microsoft would be as successful in its Internet-based services as it has been in its licensed software business

    Keywords : Microsoft; Internet-based services; Growth Strategies Case Study; Net strategy; Google; Yahoo!; Netscape Navigator; Obsolescence of technology; Business model makeover; Windows Live; Advertising-driven revenues

    Contents :
    Microsoft's Net Strategy
    The Business Model Makeover

    Case Introduction >>

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