The Low-carb Trend: Death Knell for American Pasta Companies?



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Code : BSM0010

Year : 2004

Industry : Food, Diary and Agriculture Products

Region : USA

Teaching Note:Available

Structured Assignment :Available
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Abstract: The popularity of low-carb diets has led to a decrease in the consumption of certain food categories like pasta and bread. Pasta makers in America saw sales decreasing by 7% in the first quarter of 2004. In America, while some companies like Dakota Growers and American Italian Pasta have taken steps towards creating low-carb versions of their pasta brands, others are waiting for what they call a 'fad' to pass out.

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Pedagogical Objectives:

  • To highlight the problems faced by American Pasta companies to invest in product development

    Keywords : Pasta makers under attack; The low carbohydrate craze; Atkins diet; Impact of low carbohydrate foods on pasta makers; Gearing up for an uncertain future; Managing in Troubled Times Case Study; Outlook for pasta makers

    Contents :
    » The Low-Carb Craze
    » Impact on Pasta Makers
    » Gearing Up for an Uncertain Future


    Case Introduction >>


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