Amazon.com – From Books to Outsourcing Services



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : BSM0005

Year :
2004

Industry : Internet and e-commerce

Region : USA

Teaching Note:Available

Structured Assignment :Available

Buy This Case Study
OR
       

Abstract: From the era of the Internet boom, when it was hailed as the ambassador of the New Economy, to the final shakeout, Amazon has come a long way. Many people had predicted its collapse, but today, several big retailers are seeking its expertise in e-commerce.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To discuss the growth strategies of Amazon from the days of book retailing to emerging as a service provider to retailers
  • To discuss whether Amazon should shed its core business of retailing and emerge as a pure service provider

    Keywords : On-line book retailing; Amazon.com; Jeff Bezos; Amazon outsourcing services; Diversification of Amazon; Growth Strategies Case Study; Amazon's associate programmes; Web services; Barnes & Noble; Borders.com; ZShops; Amazon distribution centres; Toys 'R' Us; Amazon's profits; One-click system

    Contents :
    » THE EARLY YEARS
    » DIVERSIFYING FOR PROFITS
    » BREAKINGTHE STATUS-QUO


    Case Introduction >>


    Recently Bought Case Studies

      Recently Bought Case Studies






  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap