Steve Jobs: A Rejuvenator


Code :LDS0022B

Year :

Industry :Information Technology and IT Enabled Services

Region : Global

Teaching Note:Not Available

Structured Assignment :Not Available

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Apple In April 1976, Wozniak and Jobs formed the Apple Computer Company10. In the same year, Jobs and Wozniak designed Apple I11(Annexure I). It was kept for display at the Homebrew Computer Club. Some weeks later, Jobs sold 50 Apple I computers at $666 each and eventually the company made 200 Apple I computers...

Departure of Jobs and Wozniak from Apple In 1981, the plane which was piloted byWozniak crashed on the runway and it took two years for him to recover from his injuries and amnesia. Though he returned to Apple in 1983, he left the company in 1985 to pursue his other ventures like sponsoring concerts. But he remained the major shareholder of Apple...

Pixar Animation In 1986, Steve Jobs bought Lucasfilm's computer graphics division from George Lucas for $10 million and named the new computer animation studio Pixar.[15] The new company, which was originally based in Point Richmond, California but has since relocated to Emeryville, California, contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute...

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Apple without Jobs John Schully became the CEO of Apple in 1983. Under his leadership, the company was characterized by market division and further subdivision, with several business models. Each production model was marketed under different names in each of several primary markets like home, education and business. This technique backfired on him as it resulted in high manufacturing costs, high marketing costs and market confusion. Too many products with similar specifications resulted in a failed business model that decreased profits, despite high gross margins...

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