Steve Jobs: A Rejuvenator


Code :LDS0022B

Year :

Industry :Information Technology and IT Enabled Services

Region : Global

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Since the 1970s, Apple had been a leader in the global computer market. Its founder Steve Jobs had molded the company to become a leader in the computer market. Though he left Apple in 1985, Jobs made a come back in 1996 as interim CEO to revive Apple from its problems. In 2006, Disney acquired Pixar in which Steve Jobs was the CEO. Disney made Steve Jobs responsible for Disney-Pixar animation business. With Disney undergoing difficult times and as Apple was financially strong in 2006, a few analysts felt that Steve Jobs should leave Apple and head Disney. But a few others opined that he should not leave Apple. It remained to be seen whether Steve Jobs would head Disney or remain as CEO in Apple.

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Pedagogical Objectives:

  • To discuss about the computer market
  • To understand how Apple became a market leader under the CEO Steve Jobs.

    Keywords : P Steve Jobs, rejuvenator, computer market, Leadership Case Study, software market, Apple, market position, market monopoly, Disney, Pixar, business models, Macintosh, Apple products, iPod, MP3 player, expansion plan

    Contents :
    » Apple
    » Departure of Jobs and Wozniak from Apple
    » Pixar Animation
    » Apple without Jobs

    Case Introduction >>

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