Virgin Group: Richard Branson’s Business with Flamboyance?



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Code :LDS0024C

Year :
2007

Industry :Conglomerates

Region : U.K./U.S.A.

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Richard Branson is leading a well-diversified Virgin Group with over 350 companies. He is known for his outlandish and flamboyant leadership style. In 2005, the Virgin Group had annual sales of about $8 billion with operations in Africa, Asia, Australia, Europe, and North America.

With the group becoming bigger and more diverse, Branson emerged as a strategic and charismatic leader rather than a hands-on manager. Industry observers felt that the group needed a systematic approach to control, and exploit its synergies between its businesses, and manage risks. But the question was whether the group would sustain as an entity as it seemed to be led by the active involvement of Branson.

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Pedagogical Objectives:

  • To understand the growth of the Virgin Group
  • To analyse the role of Richard Branson in the growth of the Virgin Group
  • To study whether an organization requires a systematic approach to manage its activities
  • To understand whether Virgin Group can grow further without the charisma of its leader.

    Keywords : Virgin Group, Richard Branson, Leadership, Unorthodox, Virgin Airlines, Leadership Case Study, Charity, Virgin Atlantic, British Airways, Continental Airlines, Virgin Brand

    Contents :
    Innovator
    Adventurous
    Philanthropy
    Branson: A Businessman


    Case Introduction >>


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