HP's New CEO, Mark Hurd: The New Imperatives


Code :LDS0010

Year :

Industry :Engineering, Electrical and Electronics

Region : USA

Teaching Note: Available

Structured Assignment : Available

Buy This Case Study

Abstract: The celebrity CEO (chief executive officer) of $80 billion Hewlett-Packard Company, Carlton S. Fiorina, was asked to resign from the helm, in February 2005, after a disagreement over the implementation of strategy at HP. Following the ousting of Fiorina, the CEO search ended with the appointment of Mark Hurd after seven weeks. It is widely acknowledged that what HP needs is a turnaround strategy as outlined by Jack Welch for GE or Louis V Gerstner for IBM. Many eyebrows were raised over the appointment of Hurd who was from a small time $6 billion tech company called NCR. It is believed that putting the company back on track would be a Herculean task for anyone, let alone Mark Hurd.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To discuss the various challenges faced by the new CEO Mark Hurd after the ouster of Carlton S. Fiorina.

    Keywords :Hewlett-Packard (HP) Company, Carlton S Fiorina, Mark Hurd, Corporate strategy, Leadership Case Study, Computer industry, Hardware industry, Appointment of new CEO (chief executive officer), The HP way, Corporate restructuring, HP and Compaq merger

    Contents :
    » HP under Carly Fiorina
    » The Initial Benefits and Challenges of the Merger
    » The New CEO – Board’s Expectations
    » Mark Hurd – The Impending Challenges

    Case Introduction >>

    Recently Bought Case Studies

      Recently Bought Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies

  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    ©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap