Code :LDS0009

Year :

Industry :Transportation

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study

Abstract: In September 2005, Willie Walsh, under whose leadership the Irish state-owned airline, Aer Lingus, transformed into a formidable low cost carrier, will take over as the Chief Executive Officer of British Airways. Since 2001, British Airways has laid off 15,000 jobs and is planning to compete with domestic low cost carriers, easyJet and Ryanair, to cut costs and improve its profitability by introducing new work practices.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To discuss the strategies adopted by British airways in the global aviation industry
  • To discuss the challenges faced by CEO Willie Walsh to sustain the company’s leadership.

    Keywords : British Airways, Putting People First, Managing People First, Business Efficency Programme, Leadership Case Study, Shift to Terminal 4, Transport & General Workers’ Union, British Airlines’ Stewards and Stewardesses Association, Low cost carriers, Ryanair, easyJet, Aer Lingus, Willie Walsh, Rod Eddington, Industrial Relations Change Programmer

    Contents :
    » WillieWalsh’s Challenges after taking over as the CEO
    » Willie Walsh – The Saviour of Aer Lingus

    Case Introduction >>

    Recently Bought Case Studies

      Recently Bought Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies

  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap