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Code :LDS0009

Year :
2005

Industry :Transportation

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: In September 2005, Willie Walsh, under whose leadership the Irish state-owned airline, Aer Lingus, transformed into a formidable low cost carrier, will take over as the Chief Executive Officer of British Airways. Since 2001, British Airways has laid off 15,000 jobs and is planning to compete with domestic low cost carriers, easyJet and Ryanair, to cut costs and improve its profitability by introducing new work practices.

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Pedagogical Objectives:

  • To discuss the strategies adopted by British airways in the global aviation industry
  • To discuss the challenges faced by CEO Willie Walsh to sustain the company’s leadership.

    Keywords : British Airways, Putting People First, Managing People First, Business Efficency Programme, Leadership Case Study, Shift to Terminal 4, Transport & General Workers’ Union, British Airlines’ Stewards and Stewardesses Association, Low cost carriers, Ryanair, easyJet, Aer Lingus, Willie Walsh, Rod Eddington, Industrial Relations Change Programmer

    Contents :
    » WillieWalsh’s Challenges after taking over as the CEO
    » Willie Walsh – The Saviour of Aer Lingus


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