Bloomberg’s Growth: The Michael Bloomberg Factor



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Code : LDS0006

Year :
2004

Industry :Internet and e-commerce

Region : USA

Teaching Note: Not Available

Structured Assignment : Not Available

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Abstract: In the early 1980s, after being fired from Salomon Brothers Inc., Michael Rubens Bloomberg invested his $10 million partnership pay-out to start his own company, Bloomberg LP. By the late 1990s, Bloomberg had emerged as a strong player in the market data industry and began to make dents in the market share of its competitors like Reuters, Bridge and Dow Jones. The success of Bloomberg was attributed to the innovative strategies of Michael Bloomberg. But, in November 2001, when Michael Bloomberg left Bloomberg to become New York City Mayor, there were doubts regarding the future prospects of the company

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Pedagogical Objectives:

  • To discuss the initiatives taken by Michael Bloomberg in order to transform his company from an upstart into a media and financial-data giant
  • To discuss whether the departure of Michael Bloomberg who played an instrumental role in the company's growth, would hamper its prospects.

    Keywords : Entrepreneurship Case Study, Bloomberg, Michael Bloomberg, Salomon Brothers, Merrill Lynch, Reuters, Terminals, Bloomberg Professional service, Bloomberg news, Bloomberg business radio, Bloomberg television, Bloomberg magazine, Thomson Financial, New York City Mayor, Matthew Winkler, Jonathan Fram

    Contents :
    » MICHAEL BLOOMBERG– LAYING THE FOUNDATION
    » MICHAEL BLOOMBERG – LEADING BLOOMBERG
    » Bloomberg’s Business Units


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