Marico`s HR Initiatives for a Future-Ready Workplace

Code : HRM0090

Year :

Organization :
Marico Limited

Industry : Business & Consumer Services

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

Buy This Case Study

Abstract: The case ‘Marico’s HR Initiatives for a Future-Ready Workplace’ deals with Marico’s efforts to become a ‘digital consumer company’ with specific reference to its HR initiatives and HR automation programs. Marico launched a diverse set of projects addressing each of its departments and functions since 2014. The key project initiated was ‘Project PRIME’ (Process Rationalization for Information Management and Excellence) in 2015 that focused on process rationalization and information management. The digital transformation efforts of this project also involved the HR function.

Automation in HR processes was initiated through the use of Membrain – a SuccessFactors based platform – as well as ‘Workplace’ – a Facebook tool, which enabled greater connect and collaboration. Chatbots were also introduced to help streamline and ensure real-time communications across the company. These HR initiatives resulted in the company winning quite a few awards. In 2019, Marico secured the 21st rank in the Great Place to Work – Best Large Workplaces in Asia list. It was ranked No. 8 in the Manufacturing industry in the 2018 Great Place to Work Study.

Case Studies on Best Practices - Vol. I

Case Studies on Aviation Industry

Case Studies on Aviation Industry

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • Understand the contribution of HR to business strategy.
  • Become aware of the need for an interplay between rewards and motivation at the workplace.
  • Understand the importance of building digital capability to make HR smart and intelligent.
  • Learn about the challenges in implementing automation and retaining high personal touch.
  • Know about the use of HR technology platforms in organizations.

    Keywords : HR Technology; HR automation ; Work culture; Chatbot; Employee Performance; Employee Recognition; HR Strategy; Employee Motivation; HR Analytics; Agile HR; Automating Onboarding; Engaging New Employees; Employee Feedback

    Contents :

    Case Introduction >>

    Recently Bought Case Studies

      Recently Bought Case Studies

  • IBS CDC Case Studies

    Corporate Governance and Business Ethics Corporate Social Responsibility Economics Entrepreneurship
    Finance, Accounting and Control Human Resource Management (HRM)/Organizational Behaviour Innovation and New Product Development International Trade and Finance
    Leadership Marketing Operations and Project Management Retailing
    Strategy Social Networking China related case studies India related case studies
    Women Executives/CEO's case studies Manufacturing Services General Business
    Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages

    ICMR India Case Studies

    Business Environment Business Ethics Business Reports Business Strategy
    Corporate Governance Economics Enterprise Risk Management Finance
    HRM Innovation Insurance IT and Systems
    Leadership and Entrepreneurship Marketing Miscellaneous Operations
    Project Management Short Case Studies Cases in other Languages Free Case Studies

    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap