Marico`s HR Initiatives for a Future-Ready Workplace

Code : HRM0090

Year :
2020

Organization :
Marico Limited

Industry : Business & Consumer Services

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

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Abstract: The case ‘Marico’s HR Initiatives for a Future-Ready Workplace’ deals with Marico’s efforts to become a ‘digital consumer company’ with specific reference to its HR initiatives and HR automation programs. Marico launched a diverse set of projects addressing each of its departments and functions since 2014. The key project initiated was ‘Project PRIME’ (Process Rationalization for Information Management and Excellence) in 2015 that focused on process rationalization and information management. The digital transformation efforts of this project also involved the HR function.

Automation in HR processes was initiated through the use of Membrain – a SuccessFactors based platform – as well as ‘Workplace’ – a Facebook tool, which enabled greater connect and collaboration. Chatbots were also introduced to help streamline and ensure real-time communications across the company. These HR initiatives resulted in the company winning quite a few awards. In 2019, Marico secured the 21st rank in the Great Place to Work – Best Large Workplaces in Asia list. It was ranked No. 8 in the Manufacturing industry in the 2018 Great Place to Work Study.


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Pedagogical Objectives:

  • Understand the contribution of HR to business strategy.
  • Become aware of the need for an interplay between rewards and motivation at the workplace.
  • Understand the importance of building digital capability to make HR smart and intelligent.
  • Learn about the challenges in implementing automation and retaining high personal touch.
  • Know about the use of HR technology platforms in organizations.


    Keywords : HR Technology; HR automation ; Work culture; Chatbot; Employee Performance; Employee Recognition; HR Strategy; Employee Motivation; HR Analytics; Agile HR; Automating Onboarding; Engaging New Employees; Employee Feedback

    Contents :
    » INTRODUCTION
    » DIGITAL INITIATIVES
    » INTRODUCTION OF BOTS
    » FUTURE PLANS
    » EXHIBITS


    Case Introduction >>


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