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INTRODUCTION:
Gumroad, Inc., an online platform, enabled content creators to sell digital products directly to their social media followers using a short URL link. It was founded in August 2011 in the US by Sahil Lavingia (Lavingia) who was just 19 years old at that time. By February 2012, Gumroad had raised US$1.1 million in angel funding from Accel Partners, Chris Sacca, Max Levchin, SV Angel, Josh Kopelman, Seth Goldstein, Naval Ravikrant, Collaborative Fund, and Danny Rimer followed by another US$7 million by mid-2012 in a Series A round led by Kleiner Perkins Caufield & Byers. By the end of 2012, the company had a dozen employees and had moved into its own office space. Gumroad’s model aimed to convert social networks such as Facebook and Twitter into marketplaces. Users shared a ‘buy’ link with their social connections and a click on the link began the transaction..
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Case Studies on Best Practices - Vol. I
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Case Studies on Aviation Industry |
