Rural Opportunities Production Enterprise (ROPE) International: Success with Social Entrepreneurship?


Code : SEP0019

Year :

Industry : Manufacturing

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Government-led Entrepreneurship
As India achieved independence from the British rule in 1947, the architects of the young nation had to accomplish the big task of laying the economic foundations for building a nation. Intrigued by the enormous work, the founding fathers adopted a mixed economy model of economic governance. India’s 1st Industrial Policy (1948) emphasized on growth predominantly through government-led industrialisation. The public sector was seen as the catalyst of economic development. Also, provisions of the constitution focused on the larger cause of development of the country and not on amassing wealth. To this effect, the growth of large independent business groups was controlled...

Business Entrepreneurship
The protectionist policy proved to be an impediment in the growth of business entrepreneurship in India. However, the entrepreneurial spirit remained alive in the country as governmental policies could not have a great impact on some of the very large business groups such as the Tatas and the Birlas. Several other business groups – Reliance Industries Limited being the most prominent amongst them – were also able to establish themselves despite the regulatory regime of the government...

The Business Model and the Business Sense
ROPE focused on leveraging local resources and honing artisanal skills. The company formed producer groups, which supplied unique artisanal products to large organisations. To achieve the same, the company selected its business centers based on the raw material availability of the region. For instance, the company identified a region named Bhavani in Tamil Nadu (a southern state in India), predominantly comprising of handloom weavers, as a prospective centre for its business...

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