Mahindra &Mahindra (A): Transformation of an Indian FamilyBusiness into a Globally Competitive Firm


Code : FMB0010

Year :

Industry : Automobile Industry

Region : India

Teaching Note:Available

Structured Assignment : Available

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Abstract: This case was written to illustrate the role of leadership in transforming an ageing family business into a formidable modern business player and is suitable for courses on managing family business and strategy. Anand G. Mahindra (Mahindra), vice chairman and managing director of Mahindra & Mahindra Ltd. (M&M) is credited for turning around his inherited family business into a highly focused, professionalised multinational firm operating in diversified business segments. He has transformed M&M from a farm equipment manufacturer into a Utility Vehicle (UV) manufacturer. By 2008, M&M was the market leader in the UV segment of India. Mahindra’s strategies resulted in the creation of ‘Scorpio’ – M&M’s Sports Utility Vehicle (SUV), which has been the company’s claim to fame in the national and international arena. M&M is now venturing into all the segments of the automotive industry. However, it is debatable if Mahindra’s strategies will be effective in sustaining a diverse product portfolio amidst increasing competition in India and abroad. While leadership contributed to the success of many family businesses, there were many others, which faded with time. Will M&M be able to continue its success streak?

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Pedagogical Objectives:

  • To study the dynamics of family businesses in India and to analyse the reasons behind the stagnation of many of them
  • To analyse the evolution of M&M and its transformation under the leadership of Anand G. Mahindra, from a farm equipment manufacturer into a UV manufacturer and a competitive multi-business player
  • To explore and identify the new areas of growth for M&M.

    Keywords :Family Business, Family Businesses, Indian Family Businesses, Mahindra & Mahindra, Anand Mahindra, SUVs, Scorpio, Leadership, Transformation, Turnaround, Keshub Mahindra, Mahindra Tractors

    Contents :
    » Family Businesses – A Dominant Form of Business
    » Family Businesses in India
    » M&M’s Future Plans

    Case Introduction >>

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