Thor Industries: Intrapreneurship Initiatives at Recreational Vehicle Leader
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Code :ENT0012
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Region : USA
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Abstract: Thor Industries, the world's biggest recreational vehicle manufacturer, has become the market leader by acquiring companies, allowing them to operate independently and giving them autonomy to compete with each other. The managers of the acquired companies operate like entrepreneurs and are rewarded with a percentage of the division's pre-tax profits with no higher limit set as to what they can be paid. |
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Pedagogical Objectives:
Keywords : Entrepreneurship Case Study, Intrapreneurship, Recreational vehicle industry, Towable recreational vehicles, Managerial autonomy, Thor Industries, Compensation system
Contents :
» Recreational Vehicle Industry
» THOR Industries
» Management Autonomy
» Compensation System
