Donald J. Trump – Promoter Non Pareil
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Code : ENT0010
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Region : USA
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Abstract: Donald Trump, known as the 'ultimate home builder' is one of the most recognised real estate developers of America. His properties are known to command a premium of 15% to 50% over prices of other comparable real estate. Analysts claim that Trump's name is his biggest asset. Trump is known for his relentless self-promotion, and his publicity vehicles include appearances in sitcoms, television commercials, best sellers written by him and about him and extensive press coverage. He co-produced and hosted The Apprentice, a television reality show that was very successful, benefiting both NBC and Trump. |
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Pedagogical Objectives:
Keywords :Entrepreneurship Case Study, Donald Trump, The Apprentice, Self-promotion, Trump Hotel and Casino Resorts, The art of the deal, The art of the comeback, How to get rich, Trump brand, NBC, Bill Rancic, Negotiation
Contents :
» THE MAKING OF ‘TRUMP’
» THE ‘TRUMP’WAY
» THE ART OF ‘SELF-PROMOTION
» THE WORTH OF THE ‘TRUMP’ BRAND
