Donald J. Trump – Promoter Non Pareil



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Code : ENT0010

Year :
2004

Industry : Building Materials and Construction Equipment

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Abstract: Donald Trump, known as the 'ultimate home builder' is one of the most recognised real estate developers of America. His properties are known to command a premium of 15% to 50% over prices of other comparable real estate. Analysts claim that Trump's name is his biggest asset. Trump is known for his relentless self-promotion, and his publicity vehicles include appearances in sitcoms, television commercials, best sellers written by him and about him and extensive press coverage. He co-produced and hosted The Apprentice, a television reality show that was very successful, benefiting both NBC and Trump.

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Pedagogical Objectives:

  • To discuss the making of the Trump brand
  • To discuss the management style of Donald Trump
  • To discuss Trump's penchant for self-promotion and its impact on his business deals
  • To discuss whether Trump's self-promotion can help turn around his long-suffering casino business and its poor performance on Wall Street

    Keywords :Entrepreneurship Case Study, Donald Trump, The Apprentice, Self-promotion, Trump Hotel and Casino Resorts, The art of the deal, The art of the comeback, How to get rich, Trump brand, NBC, Bill Rancic, Negotiation

    Contents :
    » THE MAKING OF ‘TRUMP’
    » THE ‘TRUMP’WAY
    » THE ART OF ‘SELF-PROMOTION
    » THE WORTH OF THE ‘TRUMP’ BRAND


    Case Introduction >>


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