Business Case Studies, Organizational Behavior Case Study, Strategy, Corporate Strategies Case Studies

print page
Tell A Friend
Bookmark

Corporate Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Cartridge World, The Australian Cartridge Refilling Company’s Business Model: Can it Sustain?

Publication Year : 2006

Authors: Priti Krishnan, Sumit Kumar Chaudhuri

Industry: Printing Imaging Equipment

Region: Australia

Case Code: COS0036

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
Digital-based inkjet and laser printing is being done at an increasing rate worldwide. Coupled with the high cost of ink cartridges, manufacturing inkjet cartridges has become an extremely profitable business for printer manufacturers. However, the exorbitantly high cost of ink cartridges has resulted in customers shifting to the concept of refilling ink cartridges that are done at half the cost of a new cartridge. Cartridge World, an Australian company that operates in many countries through franchise stores, leads this business model.

Pedagogical Objectives:

  • To discuss the new business model adopted by Cartridge World
  • To discuss whether Cartridge World, leveraging on its new business model, can compete with big printer manufacturers like Hewlett Packard.

Keywords : Brick and mortar concept; Competitive advantage; Cash cow; Low cost strategy; Corporate Strategies Case Study; Quality; Competition; Franchising; Business model; Customer service; Business ethics; Hewlett-Packard (HP); Canon; Competitive strategy

Related Links

Useful links

Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
c

Ad

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap