The Search Engine War: Can Google Sustain The Lead?


Code : COM0103K

Year :

Industry : Internet and e-commerce

Region : China

Teaching Note: Not Available

Structured Assignment : Not Available

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The Prevailing Market Scenario In a regulatory filing with the Securities and Exchange Commission of United States, Google Inc. acknowledged in unequivocal terms the increased threats to its leadership in the search engine business. The search engine giant named some of the companies that it perceived had the potential to threaten its own survival. The company declared, "There has been a trend towards industry consolidation among our competitors, and so smaller competitors today may become larger competitors in the future. If our competitors are more successful than we are at generating traffic, our revenues may decline"...

The Growth of Search Engines The Internet saw a colossal rise in traffic ever since the first commercial online service was started by Delphi Internet Services. It was in July 1992 that Delphi opened up an email connection. Delphi offered full Internet service in November 1992 [4]. Limitations on commercial use of Internet disappeared when the National Science Foundation ended its sponsorship of the Internet backbone. AOL, Prodigy and CompuServe were among the first businesses to go online... The Technology Behind Google was the largest and the most versatile search engine on the Internet. In 2003, Around 55 billion searches were conducted by the users of Google from around the world. And by the end of 2004, Google carried a database of more than 8 billion pages. The search engine had a robust workload and query-processing abilities. Realizing the importance of a fast, scalable search engine, Google employed linked PCs to quickly find the results of a query. This resulted in faster response times, greater scalability and lower costs...

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