BHEL: Losing out to Chinese Rivals?



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Code : COM0263

Year :
2012

Industry : Power

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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About BHEL BHEL, which was established in 1964, commissioned its first 60 MW boiler for the Ennore thermal power plant near Chennai in 1971. Since its inception, BHEL had been focusing on export orders too. In the early 1970s, it supplied similar steam boilers to Malaysia. According to industry experts, over the years, BHEL had built a strong base for exports through its ability to design and deliver appropriately, and at competitive costs...

Increasing Threat from Rivals For a long time, in the Indian power sector, BHEL had been the sole equipment supplier and NTPC a major player in power production. But from the 1990s, many companies like Reliance Power, Adani Power, and Lanco entered and became dominant players in power production while the Larsen & Toubro-Mitsubushi Heavy Industries (L&T-MHI) joint venture, the Bharat Forge-Alstom tie-up, Siemens India, and ABB, accounted for around two-thirds of market share in equipment supply...

BHEL vs Chinise Players Until 2011, BHEL continued to be the top power equipment supplier for thermal projects. It had been the backbone of India's power sector during the previous Plan periods. Though it had a monopoly in power equipment manufacturing in India for decades together, experts said that due to excessive government protection , BHEL had become lethargic and uncompetitive...

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