Bikram Yoga: Doing Yoga the McDonald’s Way?


Code : BSM0013

Year :

Industry : Health Care

Region : USA

Teaching Note:Available

Structured Assignment :Available

Buy This Case Study

<< Previous

YOGA Yoga, one of the six systems of Indian Philosophy, which has been in practice since time immemorial, is considered as an approach to experience physical fitness,mental peace, and spiritual bliss. The Sanskrit termYogameant 'union'.Yoga produces a union of body,mind, soul or spirit, to bring a state of equanimity or calmness, and ultimately aids the union of the IndividualAtomic soul (Atman)with the Universal Supreme Soul (Brahman).Yoga activates the latent energy in the human body and builds physical power and mental balance...

'YOGA IN AMERICA' In the second half of the 20th century, the US witnessed the rise and spread of several styles of yoga such as Ananda Yoga, Ashtanga Yoga, Bikram Yoga, Integral Yoga, Ishta Yoga, JivamuktiYoga, IyengarYoga, KripaluYoga,KundaliniYoga, PowerYoga, SivanandaYoga, VinyasaYoga, ViniyogaYoga, PhoenixYoga,Maharishi TranscendentalMeditation among others...

DOING YOGA THEMCDONALD'S WAY? Bikram Yoga became the first brand of Yoga to be franchised when the first franchised studio ofBikram’sYoga College of Indiawas opened in July 2002, inBaltimore,Cockeysville. Many found the idea of copyrighting, licensing and franchising a style or brand of yoga absurd. By legal logic, BikramYogamight be identified as a "'functional'process, which is an area covered by patent lawand not copyright"...

For Case Books Click Here >>

For Case eBooks Click Here >>

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap