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Google's Orkut in Brazil: What's So Social About It?


Code : SNW0005

Year :

Industry : Services

Region : US

Teaching Note: Available

Structured Assignment : Available

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Background Note A facebook is a college publication with a collection of student photographs that is distributed at the start of the academic year to help students get to know each other. Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dormitory room on February 4, 2004. The advent of Facebook came about as a spin-off of a Harvard University version of called Facemash.11 Mark Zuckerberg concocted Facemash on October 28, 2003, by hacking into the protected areas of Harvardís computer network and copying the houseís private dormitory ID images...

Facebook Marketing Tools Facebook offers marketers a bevy of viral channels that are free of cost. The Facebook Profile page is essentially a landing page where marketers can effectively promote their brand. They can use Facebook Groups to build a community around their brand. Facebook Pages also allow marketers to establish a brand presence on Facebook and they are similar to Groups. But unlike Groups, Pages allow marketers to publish to the stream, engage fans with rich media, receive detailed analytics and increase SEO. Although many marketers will prefer Pages to Groups, those who want to build exclusive tight-knit communities will always prefer Groups...

Facebook Marketers Successful Facebook marketers of long established brands actively engage their fans with Pages that have creative content, two-way communication, active discussion boards, videos and images, and a fun and casual tone to match the medium.28 When creating a Facebook fan page, marketers who build good content, make it easy to share, and let people know about it, may find their community grow organically...

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Barack Obama Barack Obama is the most successful marketer on Facebook. In early 2007, he attracted a huge fan following of more than 250,000 members on Facebook when he announced his candidacy for the presidency. Obama created a great fan page that helped him connect with the Facebook audience...

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