Decision-Making Dilemma at Bacticura Limited

Code : FCF0032

Year :

Industry : -

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available

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INTRODUCTION: In March 2020, the deadly Covid-19 virus was spreading rapidly in India and the demand for hygiene products such as hand sanitizers was increasing by leaps and bounds. Companies were desperately trying to enter the market for sanitation and hygiene products while existing players were attempting to ramp up production of anti-bacterial hand wash and different varieties of sanitizers...

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