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Indiaís Apollo Tyres (A): The Family-run Firmís Global Fortunes



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Code : FMB0014

Year :
2010

Industry : Manufacturing

Region : India

Teaching Note:Available

Structured Assignment : Available

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Introduction: Apollo Tyres was established by Raunaq Singh (Raunaq) in the 1970s when license raj was prevalent. The Indian tyre industry then, was highly competitive with both the domestic and international players competing for the market share. With its continuous efforts and innovative strategies, over a period of time, Apollo Tyres emerged as the leading player in the industry. Being a family-run business, its first, second and third generation leaders were instrumental in turning it around and taking it to the topmost position. In 2005, it decided to go global. However, with continuous emergence of new growth platforms and technology, it remains to be seen whether Apollo Tyres retains its position in the Indian tyre industry while making its mark on the global front...


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