India’s Apollo Tyres (A): The Family-run Firm’s Global Fortunes



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Code : FMB0014

Year :
2010

Industry : Manufacturing

Region : India

Teaching Note:Available

Structured Assignment : Available

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The Global Tyre Industry
The history of the tyre industry dates back to 1845 when the pneumatic or air-filled tyre was invented and patented by R.W. Thomson. However, the original rubber tyre was invented in 1888 by John Boyd Dunlop (Dunlop), who modified the pneumatic tyres2, enabling them to withstand the damage caused by rough roads...

Indian Tyre Industry
The Indian tyre industry starting in the 1900s went through many phases to transform from a state of domination by the foreign companies to the present state of domination by the domestic players. In the first phase (1920–1935), tyres were not manufactured in India. The demand for tyres in India at that time was met through imports from foreign players such as Dunlop (UK), Firestone (US) and Goodyear (US)...

Apollo Tyres’ Transformation: Tireless Efforts
The history of Apollo dates back to the 1970s when licensing regime was prevalent in the country. At that time, it was mandatory to obtain licence from the Government of India (GOI) for setting up a company. Raunaq came to India from Lahore, Pakistan in 1948 and started a steel pipes business which flourished. Then, he wanted to set up a tyre manufacturing company for which he approached Mathew T. Marattukalam, Jacob Thomas and his associates of Ruby Rubber Works of Kerala to obtain licence for setting up the company. He purchased the licence in 1974 and incorporated Apollo in 1976...

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