Business Case Studies, Organizational Behavior Case Study, Strategy, Managing in Troubled Times

print page
Tell A Friend
Bookmark

Managing in Troubled Times Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Japan Airlines Corporation: Brand Building Strategies

Publication Year : 2006

Authors: Nusrath Jahan Maldar, Srinath Manda

Industry: Airlines

Region: Japan

Case Code: TRT0070

Teaching Note: Available

Structured Assignment: Available


OR





Abstract:
Established after the Second World War, Japan Airlines evolved into Japan's leading air carrier in a highly regulated environment. After liberalisation of the Japanese airlines industry in 1987, Japan Airlines suffered losses due to a tough business environment and inherent inefficiencies. Its merger with Japan Air System created Japan Airlines Corporation (JAL), which became one of the world's leading air carriers. However, in 2005 a series of safety lapses in JAL planes severely damaged customer confidence in the airline and the company received a first-ever operational improvement order from Japan's Transport Ministry.

Pedagogical Objectives:

  • To highlight the formation and growth of JAL against the backdrop of the Japanese airlines industry
  • To discuss its brand building strategies to win back customer confidence.

Keywords : Japan Airlines; Japan Airlines Corporation; Japan Air System; All Nippon Airways; Toshiyuki Shinmachi; Japanese airlines industry; Managing in Troubled Times Case Study; Civil Aviation Law; Japan Airlines Company Limited Law; Brand building strategies; Building customer confidence; Deregulation liberalisation; Brand image; Ministry of Land, Infrastructure and Transport

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-2020 - 25, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap