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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Cadbury Schweppes: Demerging its US Beverages Company
Publication Year : 2008
Authors: Abdul Samad, Muthu Kumar
Industry: Confectionery & Beverages
Region: US
Case Code: MAA0180
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
London-based Cadbury Schweppes Plc. (Cadbury), a confectionery and beverages company, has planned to demerge its US beverages arm in the second quarter of 2008. The decision of the company comes after its investors expressed concern about the company’s financial performance despite loads of restructuring since 2003. While the top management and investors are optimistic about the company’s move, the success of the strategy remains to be seen.
Pedagogical Objectives:
The case study will help the students to understand:
- This case study is aimed at MBA/PGDBA students and is intended to be a part of the business strategy curriculum
- The case study is so structured as to help students understand about a demerger and its ideal timing
- Students are also expected to understand the need of demerger for Cadbury
- This case study gives scope to discuss whether the timing is right for Cadbury to demerge.
Keywords : Cadbury; Beverages; Confectionery; Corporate image; Demerger; Decision; Spin-off; Diversification Strategies; Bottling; Chocolate; Cost; Investment; Mergers,Acquisitions,Alliances Case Studies; Growth; Loss
