Business Case Studies, Strategy Case Study, Mergers, Acquisitions, Alliances and Synergies

print page
Tell A Friend

Mergers, Acquisitions, Alliances and Synergies Case Study

Case Title:

Strategic Alliances in the Automobile Industry (B): The Fiat-GM Alliance

Publication Year : 2008

Authors: Hansa Iyangar, Saradhi

Industry: Automobile Industry

Region: US

Case Code: MAA0170

Teaching Note: Available

Structured Assignment: Available


This is the second in the 3 part case series on strategic alliances in automobile industry. This case exemplifies how alliances can break up even when they are achieving the desired objectives. The Fiat-GM alliance was focused on cost minimization, by reducing redundancies in primary cost components vis-à-vis purchases and manufacturing processes. The alliance was doing well to this end and it resulted in more-than-perceived savings for both the companies. However, negative developments in both the companies – independent to the alliance - have unfortunately resulted in a situation, where neither Fiat nor GM was willing to carry forward the alliance. This case study helps a debate if the companies were correct in terminating the properly functioning alliance. Did the companies end up taking an emotional call over a business decision? Was there no way that the companies could keep the alliance alive? If that was the case, was entering into the alliance itself a mistake? If so, who was at fault – GM or Fiat?

Pedagogical Objectives:

  • The case study is meant to help analyse the developments in the partnering companies that could result in calling off even the well-working alliances, even when such developments have nothing to do with the functioning of the alliance.

Keywords :  Alliances in global automobile industry; Fiat-GM Alliance; Cross-border consolidation; Agnelli Family; Mergers,Acquisitions,Alliances Case Study; Fiat restructuring; put option; GM in Europe; Fiat in Europe; Big Three of Detroit; US automobile industry; Strategic Inflection Points in automotive industry; Negotiations in automotive industry

Related Links

Useful links

Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)


Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap