Business Case Studies, Strategy Case Study, Mergers, Acquisitions, Alliances and Synergies

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Mergers, Acquisitions, Alliances and Synergies Case Study

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Case Title:

P&G and Gillette’s Merger: Oral Care Products (Brands) Integration Challenges

Publication Year : 2007

Authors: Amjad Khan, Saradhi

Industry: FMCG

Region: US

Case Code: MAA0153

Teaching Note: Available

Structured Assignment: Available


OR





Abstract:
Acquiring Gillette for $57 billion helped P&G become world's biggest consumer goods company. However, this milled P&G into problems. Prominent among them was integrating the oral care divisions of both companies - particularly its Crest toothpaste brand with Gillette's Oral-B toothbrush brand. To complete the transition successfully, and also resolve all brand integration problems, P&G appointed Gilette's oral care president Bruce Cleverly as integration manager. This case study helps discuss integration problems and possible solutions; most helpful in a Mergers and Acquisitions course, to understand the post-merger integration challenges.

Pedagogical Objectives:

  • The case is structured to help students understand:
  • Critical success factors in a successful merger
  • Integration challenges in mergers
  • Brand integration challenges
  • Successful merger story of P&G and Gillette.

Keywords : Personal care products; Mergers and acquisitions; Integration challenges; Brand Integration; Branding; Branding challenges; Procter and Gamble; Mergers,Acquisitions,Alliances Case Study; Gillette; Brand building in consumer goods; Oral care market in the US; Starbucks in Ireland

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Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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