Mergers, Acquisitions, Alliances and Synergies Case Study

Case Title:

Dabur–The Balsara Acquisition

Abstract:
In January 2005, Dabur has announced its decision to acquire an Indian FMCG –Balsara India, a loss making company. Dabur believes that Balsara's product basket fits well with Dabur’s own portfolio. Balsara’s HR division possesses skills that complement Dabur’s own team. The Balsara brands - which have been stagnating since the late 1990s are rejuvenated by Dabur. Dabur has overhauls it operations and purchasing strategy operations. Contrary to expectations, Dabur is successful in turning Balsara around in eight months.

Pedagogical Objectives:

• The case discusses Dabur’s product portfolio, Balsara’s product portfolio and their respective strengths and weaknesses. The case traces the successful merger of the two companies and discusses how Dabur handles the various marketing and HR challenges that come its way
• It discusses how Dabur has financed the acquisition
• The case also discusses Dabur’s strategy to rejuvenate the stagnant Balsara brand.

Keywords : Mergers,Acquisitions,Alliances Case Study;Acquisition; Marketing; Turn-around; FMCG