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Mergers, Acquisitions, Alliances and Synergies Case Study

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Case Title:

Lenovo's Big Opportunity : IBM?

Publication Year : 2005

Authors: Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Personal Computers

Region: China

Case Code: MAA0036

Teaching Note: Not Available

Structured Assignment: Not Available


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Abstract:
In late 2004, Lenovo Group Limited (Lenovo), China's leading PC (personal computer) maker, acquired the Personal Computing Division of IBM. While Lenovo views this acquisition as an opportunity to take on the global PC market, IBM hopes to enhance its foothold in China. However, before reaping the synergistic benefits from the acquisition, Lenovo has to deal with competitors like Hewlett Packard and Dell and also deal with corporate cultural differences and fear, uncertainty and doubt among its customers.

Pedagogical Objectives:

  • To discuss whether the Lenovo-IBM deal would be able to prove its strategic fit in the global PC industry.

Keywords : Lenovo Group Limited;Mergers,Acquisitions,Alliances Case Study; China’s PC (personal computer) industry; Lenovo’s competitors; Market share of PC companies in China; IBM’s PC division; Lenovo’s acquisition of IBM’s PC division; IBM’s transformation strategy; Customer service from new Lenovo; Synergies from IBM Lenovo deal; Mergers in technology industry; Corporate culture; Global PC market

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Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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