Business Case Studies, Organizational Behavior Case Study, Strategy, Market Entry Strategies Case Studies

print page
Tell A Friend
Bookmark

Mergers, Acquisitions, Alliances and Synergies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

News Corporation's Acquisition of DirecTV : A Strategic Fit

Publication Year : 2004

Authors: Phani Kumar P. S, T. Phani Madhav

Industry: Media

Region: USA

Case Code: MAA0026

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
Rupert Murdoch's News Corporation Limited acquired DirecTV, America's leading satellite television provider in December 2003. DirecTV, launched in America in 1994 as a provider of Direct Broadcast Service, became the world's largest satellite television provider with profits of $6.5 billion in 2003 and a customer base of about 12.6 million in the United States.

Pedagogical Objectives:

  • To discuss the reasons for News Corporation's acquisition of DirecTV and the strategic fit for News Corp
  • To discuss the factors that led to the popularity of DirecTV and how News Corp stands to benefit from the acquisition
  • To discuss the benefits for DirecTV resulting from the acquisition and how the acquisition is expected to bridge the gap in News Corp's worldwide satellite distribution system.

Keywords : News Corporation;Mergers, Acquisitions, Alliances Case Study; Rupert Murdoch; DirecTV; Cable networks; Satellite distribution system; Vertical integration; National reach; Strategic fit

Related Links

Useful links

Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
c

Ad

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap