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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
News Corporation's Acquisition of DirecTV : A Strategic Fit
Publication Year : 2004
Authors: Phani Kumar P. S, T. Phani Madhav
Industry: Media
Region: USA
Case Code: MAA0026
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Rupert Murdoch's News Corporation Limited acquired DirecTV, America's leading satellite television provider in December 2003. DirecTV, launched in America in 1994 as a provider of Direct Broadcast Service, became the world's largest satellite television provider with profits of $6.5 billion in 2003 and a customer base of about 12.6 million in the United States.
Pedagogical Objectives:
- To discuss the reasons for News Corporation's acquisition of DirecTV and the strategic fit for News Corp
- To discuss the factors that led to the popularity of DirecTV and how News Corp stands to benefit from the acquisition
- To discuss the benefits for DirecTV resulting from the acquisition and how the acquisition is expected to bridge the gap in News Corp's worldwide satellite distribution system.
Keywords : News Corporation;Mergers, Acquisitions, Alliances Case Study; Rupert Murdoch; DirecTV; Cable networks; Satellite distribution system; Vertical integration; National reach; Strategic fit
