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Market Entry Strategies Case Study
Case Title:
Amazon’s foray into e-grocery market: Successful Venture?
Publication Year : 2006
Authors: Roopa Devi.B, Aruna.N
Industry: Retail
Region:USA
Case Code: MES0049B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Amazon.com is a leading online book selling retailer. It has diversified into different products lines. It witnessed its first profit in 2002 and continued to do so till 2004. In 2005, Amazon.com profit slumped. In 2006, to overcome its loss and to expand further, it has entered into the online grocery business. But analysts have mixed opinions about its success. Will Amazon.com witness the same success as in book selling business?
Pedagogical Objectives:
- To understand how Amazon witnessed growth as an online retailer
- To discuss the fate of Amazon in the e-grocery market.
Contents :
Amazon’s service to its customers
Move to Spur Growth
Amazon.com’s Business model
Entering the Grocery Business
A summary of leading e-grocers, past and present
Keywords : Amazon.com; Online selling; e-grocery; Books; Competitors; Business model; Internet Book Shop; Customers; Market Entry Strategies Case Study; Products; Barnes & Noble; Book store; Walmart; Dot-com bubble; Webvan; internet retailers
