Industry Analysis Case Study

Case Title:

Globalisation of the Indian Film Industry: Reel or Real?

Abstract:
The Indian film industry is one of the largest industries in the world. Over the years it has witnessed considerable improvement in the art of film-making, distribution and exhibition as a result of globalisation and recent technological innovations. Such changes have led to the industry getting noticed by people in the west, especially Hollywood. This raises issues on the future of the industry in the international circuit and the challenges that are to be confronted to make it a reality.

Pedagogical Objectives:

• To discuss about the trends in the Indian film industry
• To understand how globalisation has influenced a creative industry
• To understand how the growth in Bollywood is challenging Hollywood
• To understand the growth of India’s entertainment industry in the world market.

Keywords : Cinema; Industry Analysis Case Study; Film industry; Hollywood; Corporatisation; technical advancement; production collaborations; marketing; Bollywood; international awards; Indian dispora; globalisation; development; piracy; plagiarism; finance