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Growth Strategies Case Study

Case Title:

Indiabulls: The Indian Retail Brokerage Firm's Growth Strategies

Publication Year : 2005

Authors: Rajendar Singh, Sumit Kumar Chaudhuri

Industry: Retail Brokerage

Region: India

Case Code: GRS0118

Teaching Note: Not Available

Structured Assignment: Not Available


Since its inception in 2000, despite rising competition and the ongoing consolidation in the Indian brokerage industry, Indiabulls has recorded a year-on-year growth of 100%. By 2005, Indiabulls had 135 offices in 95 cities in India offering diversified financial services, ranging from stocks to real estates. Indiabulls is one of the largest brokerage firms in India with a market capitalisation of INR 2,000 crore as of mid-2005. The company aims to achieve a market capitalisation of INR 22,000 crore by 2010.

Pedagogical Objectives:

  • To highlight growing importance of online share trading in India
  • To discuss the strategy adopted by Indiabulls to become one of the prominent players in the Indian brokerage industry within a short span of five years.

Keywords : Indian capital market; Indian retail brokerage firms; Regulatory reforms in Indian capital market; Initial Public Offerings (IPOs); Venture capital; Diversification strategies of Indiabulls; Retail finance and asset management; Foreign institutional investors (FIIs); Indiabulls’ direct and indirect channels of business; Growth Strategies Case Study; Financial product distribution; Indiabulls’ centralised back office operations; Mechanisation of operations at Indiabulls; On-line share trading at Indiabulls; Risk management system; Stock market scams in India

The Indian Retail Brokerage Firms – A Landscape
Key Initiatives Taken in Recent Years
The Inception and Growth Strategies of Indiabulls
Online Share Trading at Indiabulls
A Future of Growth
Rising share price of Indiabulls
Harshad Mehta and Ketan Parekh Scams

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Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)


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